Your search strategy defines what you search, where you search and how you perform your search. In the course of your search process you take many decisions that affect the quality of search results and the time needed to get those results.
The main decisions in your search strategy relate to:
The right search terms are the most important conditons for an effective search.
Keep in mind the different kinds of terms:
You don't have to think of terms all by yourself. Use the tools:
In the special LibGuide page on formulating a search question you will find more information on how to generate search terms
In addition to using search terms in scholarly databases (a search box) you can follow references from one publication to another (a snowball).
These are relevant types of publications and why they are relevant:
Sources for your literature review can also be divided into:
More on this tripartition can be found in Chapter 2 ("Literature review: Not a method but a prerequisite") from the New Media Studies Method Reader.